Making Your Hotel the Go-To Resource for Meetings and Events Planners
July 1, 2016 9:54am
How to position your hotel as the authority for meetings and events in your destination.
Every hotel wants a piece of the meetings and conference market. In just a few days, one conference can generate hundreds of room nights, cause revenue from ancillary outlets to skyrocket, and jumpstart hundreds of attendees’ return visits.
The competition can get intense, with planners first selecting a destination, conducting site visits of various hotels, then creating a shortlist before finally deciding which venue to award their event contract to.
Outshine your comp set and win meeting planners’ trust from the very beginning by doing this one rare thing:
Start a meetings and events blog.
Most likely no other hotel in your city, or even your DMO, will have a blog focused solely on holding meetings and events in your destination (In fact, only a few DMOs in North America have a meetings-focused blog). Starting one would set you apart instantly, while also building up your sales staff’s reputation as thought leaders who are the go-to resources for holding events in your region.
But..be mindful of content!
A meetings blog isn’t meant to sell conference space or to solicit RFPs. It should be focused on helping planners maximize the meeting and attendee experience in your city. Write about fun offsite activities and venues, offer suggestions for attendees on what to do pre- and post-event, unveil local secrets, talk about new teambuilding activities they can arrange in town, interview event partners, etc.
When planners narrow down their destination choice to your city, your hotel will come up first in their mind as a meeting venue.
meetings and events
Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 30th year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com.
Tambourine's Friday Freebie: The Simple Digital Skill That’s Changing Hotel Group Sales
Tambourine Shares - It's Valentine's Day: What Are Hotel Marketers Loving?
Tambourine Shares Five Marketing ‘Gotchas’ When Rebranding Your Hotel
Knowland Acquires Competitive Marketing Exchange (CMX)
Tambourine Shares Turnover: The Hidden Killer of Hotel Marketing (and What to Do about It)
Tambourine Presents DOSM Checklist for 2018
Tambourine Shares The Official Gift Guide for Hotel Marketers
Meeting Trends for 2018 as Forecasted by Kindred Resorts & Hotels
The National Conference Center Brings Home Prestigious Stella Award, Leesburg, VA
Tambourine Shares: What's Scaring Hotel Marketers this Halloween?
Tambourine Shares: Win More Group Business by Being a Good Loser
From Associations to Auto Shows, New Technology Connects Vendors, Attendees and All Points in Between
Tambourine Shares Hotel Digital Talent: Why Is It so Hard to Find?
4 Ways to Win the Hearts and Contracts of Meeting Planners
Tambourine Shares We’re Using the Wrong Message to Fight OTAs
Hilton Daytona Beach Oceanfront Resort Completes $25 Million Renovation, Adopts New Name
Tambourine Shares Why Hotel Management Companies are Obsessed with Marketing Costs
West Belmont Place, Loudoun's Party Place, Announces Holiday Party Incentives & Giveaways, VA
Unprecedented Lead Generation Technology Released by Knowland
The National Conference Center Introduces “Challenge by Choice”
Please login or register to post a comment.